“Creativity without strategy is called art, creativity with strategy is called advertising.”- Jef Richards.
On this episode of Miss Malaika Ghana, the delegates have 2 separate tasks; one, do a billboard inspired photoshoot for Club Shandy. And 2, come up with a creative 45 seconds influencing video for Lux, Pepsodent, Vaseline and Gainer.
When Kidi said, ‘say cheese, take a picture’, he was definitely referring to this episode. The delegates brought their A-game in terms of poses, glamour, beauty, facial expressions, attitude, costumes and scenery. Bringing all these elements to life is one of Ghana’s finest beauty and lifestyle photographer, Chocolate Shot It.
Watch, as these ladies transform from the girl next door to professional photo models!
Light, camera and action! As these 12 delegates move from still shots to motion shots, with finesse, confidence and beauty. They brought life into visuals; With the use of color, props, light, scenery, dramatic sequence, attitude, catchy phrases. They all came together to play as a way to communicate with the viewers to see and feel as they do. You know what they say about video ads, if it ain’t catchy, it ain’t catching!
What influences your purchase or sparks your interest as a consumer? Is it the message? The creativity? The acting prowess? The colorfulness? Or a catchy tag line? This episode has all the elements you look out for and more!!
Who wins what? Which group/delegate will reign supreme with the best concept? Catch this episode this Sunday on GHOne TV and Mx24 at 9pm and Streaming on YouTube: CharterhouseLive and Facebook: Miss Malaika Ghana.
To vote your favorite to ensure their continuous stay in the competition and subsequently becoming the next Miss Malaika Queen, simply dial *711*80# and enter the delegates code. Visit Miss Malaika Ghana official pages on all socials for more.
Miss Malaika Ghana is a Charterhouse production and is proudly sponsored by GTP, Club Shandy, and Vodafone with support from Lux, Pepsodent, Vaseline, Locus Estate, Pleasant Gardens and Garnier.